Tsoden
Public audit for www.nijsmellinghe.nl

What we found

Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe is 2 fixes away from more scheduled medical appointments.

Most of your page does its job. What is missing: Search engines can’t tell what you sell and Search engines have no map of your site. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The prioritized plan to fix all 2 leaks above and win more scheduled medical appointments is below — free, nothing to unlock.

Walk me through the 2 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1392msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe's live site.

28 pass 4 warn 8 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 28Needs fixing — 8Couldn’t read — 4
See the numbers
StateCountShare
On your page2870%
Missing820%
Couldn’t read410%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 29
Can people find you 65
Can AI assistants read it 33
Speed on a phone 44
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you29/100needs work
Can people find you65/100close
Can AI assistants read it33/100needs work
Speed on a phone44/100needs work
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more scheduled medical appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Welkom bij Nij Smellinghe”
  • An obvious button that starts the thing — found: “Afspraak maken”
  • A price, or at least a from-figure — we found “Plan”, which points at it, but no actual figure on the page we read (on /contact)
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • A concrete number, not an adjective — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Ziekenhuis Nij Smellinghe | Drachten
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ziekenhuis Nij Smellinghe in Drachten biedt persoonlijke, veilige en innovatieve zorg — met korte wachttijden en volledige zorgcontinuïteit. Ontdek wat ons u…
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Persoonlijke zorg, dichtbij thuis — in het hart van Friesland

— or one of these —
- Zorg die past bij jou — van diagnose tot herstel, in Drachten
- Een menselijk ziekenhuis met technische expertise en Friesse warmte
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Bekijk zorgaanbod
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe",
  "url": "https://www.nijsmellinghe.nl/",
  "description": "Ziekenhuis Nij Smellinghe is een algemeen ziekenhuis in Drachten dat zorg verleent op de gebieden van interne geneeskunde, chirurgie, gynaecologie, kindergeneeskunde, spoedeisende hulp en medisch-spe…",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Interne geneeskunde"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Chirurgie (inclusief orthopedie en vaatchirurgie)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Gynaecologie en bevallingenzorg"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Kindergeneeskunde"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Spoedeisende hulp (24/7)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Medisch-specialistische diagnostiek (zoals MRI, CT en endoscopie)"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/contactlooks healthy
/contact/beterdichtbij-makkelijk-en-veilig-contact-met-uw-zorgverlenerlooks healthy
/startpaginalooks healthy
/zorglooks healthy
Walk me through the 2 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to schedule a medical appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more scheduled medical appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleZiekenhuis Nij Smellinghe
Meta description191 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1392ms

Pages we checked

/
Ziekenhuis Nij Smellinghe
Read
/contact
Contact › Ziekenhuis Nij Smellinghe
Read
/contact/beterdichtbij-makkelijk-en-veilig-contact-met-uw-zorgverlener
BeterDichtbij: makkelijk en veilig contact met uw zorgverlener › Zieke
Read
/startpagina
Ziekenhuis Nij Smellinghe
Read
/zorg
Zorg › Ziekenhuis Nij Smellinghe
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 21 Sept 2026 — we re-run it fresh before we touch anything Centrum Bijzondere Tandheelkunde › Ziekenhuis Nij Smellinghe · Grade B · 76/100
Done-for-you — €199 Walk me through the 2 fixes - free