Tsoden
Public audit for www.openstreetmap.org

Fast revenue-leak triage

OpenClimbing v2.0 – OSM+Wikimedia climbing guide is 4 fixes away from more donations.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The complete, prioritized plan to fix all 4 leaks above and win more donations — written for OpenClimbing v2.0 – OSM+Wikimedia climbing guide, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1045msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against OpenClimbing v2.0 – OSM+Wikimedia climbing guide's live site.

21 pass 2 warn 13 fail
Findability 69/100 needs work
AI & Answer Engines 22/100 critical
Performance 44/100 critical
Security 100/100 good
Conversion 55/100 needs work
Trust 14/100 critical

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something supporters — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Pricing or buying signal

Show pricing or a "from…" anchor so supporters can self-qualify before they reach out.

03

Clear page title

Put what you do (and where) in the page title so your search result wins the click from supporters.

04

Sitemap present

Publish /sitemap.xml and submit it to search engines.

Conversion evidence

How The Page Sells

2 of 8 of the buying-decision signals we could verify are on your site today. Only 2 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more donations — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Action-oriented primary CTA — found: “Sign Up”
  • Easy lead-capture path — found: “form field on page”

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Specific, quantified result — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for OpenClimbing v2.0 – OSM+Wikimedia climbing guide — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Pricing or buying signal

Show pricing or a "from…" anchor so supporters can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Clear page title

Put what you do (and where) in the page title so your search result wins the click from supporters.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

4. Sitemap present

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
OpenStreetMap - Create and Use Maps Freely
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Join OpenStreetMap to create a global map collaboratively and access it freely under an open license. Start mapping today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Collaboratively Create and Use a Global Map

— or one of these —
- Join the Global Mapping Community
- Map the World Together with OpenStreetMap
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Start Mapping
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "OpenClimbing v2.0 – OSM+Wikimedia climbing guide",
  "url": "https://www.openstreetmap.org/",
  "description": "OpenStreetMap is a collaborative mapping platform that allows users to create and edit maps freely.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Edit maps using the in-browser iD editor"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Contribute GPS traces and user diaries"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Access routing services like GraphHopper and OSRM"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Export map data for personal or commercial use"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Engage with local mapping communities"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/3 H1s (should be 1)
/about4 H1s (should be 1)
/directions3 H1s (should be 1)
/login?cookie_test=true&referer=%2Fedit3 H1s (should be 1)
/history3 H1s (should be 1)

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so supporters can self-qualify before they reach out.
  • Put what you do (and where) in the page title so your search result wins the click from supporters.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest supporters do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to make a donation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more donations

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for OpenClimbing v2.0 – OSM+Wikimedia climbing guide — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for OpenClimbing v2.0 – OSM+Wikimedia climbing guide — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of OpenClimbing v2.0 – OSM+Wikimedia climbing guide + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleOpenStreetMap
Meta description102 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1045ms

Pages we checked

/
OpenStreetMap
Read
/about
OpenStreetMap
Read
/directions
OpenStreetMap
Read
/login?cookie_test=true&referer=%2Fedit
OpenStreetMap
Read
/history
Changesets | OpenStreetMap
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 11 Aug 2026 — we re-run it fresh when you order OpenClimbing v2.0 – OSM+Wikimedia climbing guide · Grade C · 56/100
Done-for-you — €199 Book a free 30-min call