Tsoden
Public audit for www.orthogonal.com

What we found

Orthogonal is 1 fix away from more trial signups.

Most of your page does its job. What is missing: Search engines can’t tell what you sell. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The complete, prioritized plan to fix the leak above and win more trial signups — written for Orthogonal, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time288msUnder the 2.5s target
Checks verified12/131 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Orthogonal's live site.

31 pass 3 warn 6 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 31Needs fixing — 6Couldn’t read — 3
See the numbers
StateCountShare
On your page3178%
Missing615%
Couldn’t read38%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 69
Can people find you 92
Can AI assistants read it 56
Speed on a phone 78
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you69/100close
Can people find you92/100strong
Can AI assistants read it56/100close
Speed on a phone78/100strong
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Your agent's gateway to tools and data.”
  • An obvious button that starts the thing — found: “Get started →”
  • A concrete number, not an adjective — found: “800+”
  • Something that removes the risk of trying you — found: “no card”
  • A price, or at least a from-figure — found: “$4.3”
  • An easy way to get in touch — found: “Book a call”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Orthogonal — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Orthogonal: Simplify Access to 800+ APIs
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Access 800+ endpoints from 50+ providers with one integration. Pay per call, no subscription required. Start for free!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Your agent's gateway to 800+ APIs and data sources.

— or one of these —
- Streamline Your Data Access with Orthogonal
- Unified API Access for Your Agents
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Started Free
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Orthogonal",
  "url": "https://www.orthogonal.com/",
  "description": "Orthogonal provides a single integration for accessing multiple APIs and data sources.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "API Integration"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Endpoint Management"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Real-time Data Access"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Pay-per-Call Billing"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "SDK and REST API Support"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/use-caseslooks healthy
/aboutlooks healthy
/discover/coresignalno H1 heading
/discover/crustdatano H1 heading

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Orthogonal — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Orthogonal — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Orthogonal + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleOrthogonal: Your agent's gateway to every tool and data source.
Meta description127 chars
H1 heading Found 3/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time288ms

Pages we checked

/
Orthogonal: Your agent's gateway to every tool and data source.
Read
/use-cases
Use cases · Orthogonal
Read
/about
About · Orthogonal
Read
/discover/coresignal
Orthogonal - The Unified API for AI Agents
Read
/discover/crustdata
Orthogonal - The Unified API for AI Agents
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Sept 2026 — we re-run it fresh when you order Orthogonal · Grade A · 89/100
Done-for-you — €199 Book a free 30-min call