Tsoden
Public audit for www.profile.amsterdam

What we found

Profile Willems is 2 fixes away from more bookings.

Most of your page does its job. What is missing: Search engines can’t tell what you sell and no price anywhere on the page. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The prioritized plan to fix all 2 leaks above and win more bookings is below — free, nothing to unlock.

Walk me through the 2 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time2437msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Profile Willems's live site.

29 pass 3 warn 8 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 29Needs fixing — 8Couldn’t read — 3
See the numbers
StateCountShare
On your page2973%
Missing820%
Couldn’t read38%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 90
Reasons to believe you 71
Can people find you 88
Can AI assistants read it 22
Speed on a phone 44
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step90/100strong
Reasons to believe you71/100close
Can people find you88/100strong
Can AI assistants read it22/100needs work
Speed on a phone44/100needs work
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something car owners — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No price anywhere on the page

Show pricing or a "from…" anchor so car owners can self-qualify before they reach out.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more bookings — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Winterbanden, autobanden, velgen, auto onderhoud en APK in Amsterdam”
  • An obvious button that starts the thing — found: “Afspraak maken”
  • Reviews or proof from real customers — we found “review”, which points at it, but no actual review or rating on the page we read
  • An easy way to get in touch — found: “form field on page”
  • Answers to the questions people ask before buying — found: “Wanneer moet jouw wagen gekeurd worden?” (on /categorie/onderhoud)

What to add, in order of impact

  • A concrete number, not an adjective — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.

Deliverable

The full write-up

The full work-up for Profile Willems — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No price anywhere on the page

Show pricing or a "from…" anchor so car owners can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Betrouwbare auto- en bandenservice in Amsterdam
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Bij Profile Car & Tyreservice Willems in Amsterdam vind je betrouwbare banden en onderhoud. Maak vandaag nog een afspraak!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Professionele banden en auto onderhoud in Amsterdam

— or one of these —
- Jouw specialist in banden en onderhoud
- Kwaliteitsservice voor jouw auto in Amsterdam
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak een afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Profile Willems",
  "url": "https://www.profile.amsterdam/",
  "description": "Profile Car & Tyreservice Willems biedt een uitgebreid assortiment banden en auto onderhoud in Amsterdam.",
  "telephone": "020-506 2233",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Winterbanden en zomerbanden"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Auto onderhoud en APK"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Bandenopslag en uitlijnen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Airco-onderhoud en reparatie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Velgen en accessoires"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/over-onslooks healthy
/contacteer-ptc-willemslooks healthy
/categorie/bandenlooks healthy
/categorie/onderhoudlooks healthy
Walk me through the 2 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so car owners can self-qualify before they reach out.

Why it matters

The fastest car owners do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book a service. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more bookings

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Profile Willems — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Profile Willems — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Profile Willems + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleBetrouwbare banden | Profile Car & Tyreservice Willems Amsterdam
Meta description221 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time2437ms

Pages we checked

/
Betrouwbare banden | Profile Car & Tyreservice Willems Amsterdam
Read
/over-ons
Over ons I Profile Car & Tyreservice Willems Amsterdam
Read
/contacteer-ptc-willems
Contact I Profile Car & Tyreservice Willems Amsterdam
Read
/categorie/banden
All season-, zomer- en winterbanden I PTC Willems Amsterdam
Read
/categorie/onderhoud
Onderhoud | Profile Car & Tyreservice Willems Amsterdam
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 9 Sept 2026 — we re-run it fresh before we touch anything Profile Willems · Grade B · 72/100
Done-for-you — €199 Walk me through the 2 fixes - free