Tsoden
Public audit for www.run2day.nl

What we found

Run2Day is 2 fixes away from more orders.

Most of your page does its job. What is missing: AI assistants have nothing to read and Search engines have no map of your site. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The complete, prioritized plan to fix all 2 leaks above and win more orders — written for Run2Day, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time503msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

41 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Run2Day's live site.

27 pass 2 warn 12 fail

Of the 41 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 27Needs fixing — 12Couldn’t read — 2
See the numbers
StateCountShare
On your page2766%
Missing1229%
Couldn’t read25%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 94
Reasons to believe you 50
Can people find you 73
Can AI assistants read it 33
Speed on a phone 67
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step94/100strong
Reasons to believe you50/100close
Can people find you73/100close
Can AI assistants read it33/100needs work
Speed on a phone67/100close
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something runners — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

02

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more orders — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “THE BEST YOU CAN GET” (on /the-best-you-can-get)
  • An obvious button that starts the thing — found: “SHOP ALLE BEST YOU CAN GET ITEMS” (on /the-best-you-can-get)
  • A concrete number, not an adjective — found: “100%” (on /faq)
  • A price, or at least a from-figure — found: “€ 159,95”
  • An easy way to get in touch — found: “form field on page”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read (on /faq)

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.

Deliverable

The full write-up is ready

We've already done the full work-up for Run2Day — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

2. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Run2Day - Jouw Hardlooppartner
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Bij Run2Day vind je de beste hardloopproducten en advies om jouw doelen te bereiken. Start vandaag met hardlopen!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
De Beste Hardloopproducten Voor Jouw Succes

— or one of these —
- Bereik Jouw Hardloopdoelen Met Onze Expertise
- Hardlopen Voor Iedereen: Vind Jouw Perfecte Uitrusting
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Shop Nu
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Run2Day",
  "url": "https://www.run2day.nl/",
  "description": "Run2Day biedt een breed assortiment hardloopkleding en -schoenen voor zowel beginners als ervaren lopers.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hardloopschoenen voor elke ondergrond"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Kleding voor optimale prestaties"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Accessoires voor comfort en veiligheid"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Persoonlijk hardloopadvies"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Speciale aanbiedingen en kortingen"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at www.run2day.nl/llms.txt with this content.
# Run2Day

> Bij Run2Day vind je de beste hardloopproducten en advies om jouw doelen te bereiken. Start vandaag met hardlopen!

## Services
- Hardloopschoenen voor elke ondergrond
- Kleding voor optimale prestaties
- Accessoires voor comfort en veiligheid
- Persoonlijk hardloopadvies
- Speciale aanbiedingen en kortingen

## Links
- https://www.run2day.nl/

Page-by-page findings

PageWhat to fix
/no H1 heading
/faqlooks healthy
/dames-collectie5 H1s (should be 1)
/the-best-you-can-getlooks healthy
/nieuw-binnenlooks healthy

Action order

48-Hour Fix Plan

  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest runners do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to place an order. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more orders

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Run2Day — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Run2Day — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Run2Day + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleRun2Day - Door Runners Voor Runners
Meta description160 chars
H1 heading Found 4/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time503ms

Pages we checked

/
Run2Day - Door Runners Voor Runners
Read
/faq
FAQ
Read
/dames-collectie
Dames hardloopcollectie
Read
/the-best-you-can-get
The best you can get
Read
/nieuw-binnen
Nieuw Binnen
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Sept 2026 — we re-run it fresh when you order Run2Day · Grade A · 86/100
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