Tsoden
Public audit for www.sandersmello.nl

What we found

Sanders Mello is 3 fixes away from more booked appointments.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no easy way to get in touch and your page title doesn’t say what you do.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more booked appointments is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time644msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Sanders Mello's live site.

28 pass 4 warn 8 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 28Needs fixing — 8Couldn’t read — 4
See the numbers
StateCountShare
On your page2870%
Missing820%
Couldn’t read410%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 85
Reasons to believe you 29
Can people find you 81
Can AI assistants read it 22
Speed on a phone 67
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step85/100strong
Reasons to believe you29/100needs work
Can people find you81/100strong
Can AI assistants read it22/100needs work
Speed on a phone67/100close
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

03

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from patients.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Een lach om trots op te zijn”
  • An obvious button that starts the thing — found: “Afspraak maken”
  • A price, or at least a from-figure — we found “Plan”, which points at it, but no actual figure on the page we read
  • Answers to the questions people ask before buying — found: “Hoe werkt het?”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • A concrete number, not an adjective — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.

Deliverable

The full write-up

The full work-up for Sanders Mello — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

3. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from patients.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Orthodontiepraktijk Sanders Mello
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Laat je tanden corrigeren bij Sanders Mello in Wassenaar. Voor een stralende lach en persoonlijke zorg, maak vandaag nog een afspraak!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Professionele orthodontie voor een stralende lach

— or one of these —
- Jouw perfecte lach begint hier
- Corrigeer je tanden met zorg en expertise
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak een afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Sanders Mello",
  "url": "https://www.sandersmello.nl/",
  "description": "Sanders Mello biedt orthodontische behandelingen in Wassenaar sinds 2004.",
  "telephone": "070 511 91 44",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Beugels voor kinderen en volwassenen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Invisalign behandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Spoedbehandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Consulten voor nieuwe patiënten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Nazorg en controleafspraken"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/nllooks healthy
/nl/afspraak-makenlooks healthy
/nl/ons-teamlooks healthy
/nl/contactgegevenslooks healthy
Walk me through the 3 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.
  • Put what you do (and where) in the page title so your search result wins the click from patients.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Sanders Mello — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Sanders Mello — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Sanders Mello + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleSanders Mello
Meta description231 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time644ms

Pages we checked

/
Sanders Mello
Read
/nl
Sanders Mello
Read
/nl/afspraak-maken
Afspraak maken - Sanders Mello
Read
/nl/ons-team
Ons team - Sanders Mello
Read
/nl/contactgegevens
Contactgegevens - Sanders Mello
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 13 Sept 2026 — we re-run it fresh before we touch anything Sanders Mello · Grade B · 74/100
Done-for-you — €199 Walk me through the 3 fixes - free