Tsoden
Public audit for www.shopmarquerite.nl

What we found

Marquerite is 2 fixes away from more bookings.

Most of your page does its job. What is missing: Search engines can’t tell what you sell and Nothing describes you in search results. That is a text change, not a redesign.

Read from 5 live pages · rendered in a real browser · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The prioritized plan to fix all 2 leaks above and win more bookings is below — free, nothing to unlock.

Walk me through the 2 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRendered in a browserSame view buyers & bots get
Response time—No clean server response to time
Checks verified8/113 need fixing

Diagnostics

What we checked, and what we found

41 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Marquerite's live site.

24 pass 3 warn 12 fail 2 unverified

Of the 41 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 24Needs fixing — 12Couldn’t read — 5
See the numbers
StateCountShare
On your page2459%
Missing1229%
Couldn’t read512%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 65
Reasons to believe you 50
Can people find you 75
Can AI assistants read it 22
Speed on a phone 33
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step65/100close
Reasons to believe you50/100close
Can people find you75/100strong
Can AI assistants read it22/100needs work
Speed on a phone33/100needs work
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more bookings — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • An obvious button that starts the thing — found: “Contact”
  • A concrete number, not an adjective — we found “€50,”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “€50,”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Marquerite — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Welkom bij Salon Marquerite
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek huidverzorging, pedicure en manicure bij Salon Marquerite. Geniet van persoonlijke service en hoogwaardige producten. Shop nu!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Professionele huidverzorging, pedicure en manicure

— or one of these —
- Ervaar de beste huidverzorging en nagelverzorging
- Jouw schoonheid, onze passie
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Shop nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Marquerite",
  "url": "https://www.shopmarquerite.nl/",
  "description": "Salon Marquerite biedt hoogwaardige huidverzorging en nageldiensten met meer dan 50 jaar ervaring.",
  "telephone": "0627210233",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Huidverzorging"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Pedicure"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Manicure"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Verkoop van schoonheidsproducten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Persoonlijk advies"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/c-5564770/zonproductenlooks healthy
/c-5565727/zonproductenlooks healthy
/c-5542435/contactlooks healthy
/cartlooks healthy
Walk me through the 2 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more bookings

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Marquerite — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Marquerite — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Marquerite + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site with a real browser — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleHome | Salon Marquerite
Meta description0 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Couldn’t verify
llms.txt (AI) Missing
Response timenot measured

Pages we checked

/
Home | Salon Marquerite
Rendered
/c-5564770/zonproducten
Zonproducten | Salon Marquerite
Rendered
/c-5565727/zonproducten
Zonproducten | Salon Marquerite
Rendered
/c-5542435/contact
Contact | Salon Marquerite
Rendered
/cart
Salon Marquerite
Rendered

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 21 Sept 2026 — we re-run it fresh before we touch anything Marquerite · Grade B · 70/100
Done-for-you — €199 Walk me through the 2 fixes - free