Tsoden
Public audit for www.smcamsterdam.nl

What we found

Sport Medisch Centrum Amsterdam is 3 fixes away from more afspraken.

3 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and Shared links look broken.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more afspraken is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time803msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Sport Medisch Centrum Amsterdam's live site.

21 pass 6 warn 13 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 21Needs fixing — 13Couldn’t read — 6
See the numbers
StateCountShare
On your page2153%
Missing1333%
Couldn’t read615%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 31
Can people find you 77
Can AI assistants read it 22
Speed on a phone 44
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you31/100needs work
Can people find you77/100strong
Can AI assistants read it22/100needs work
Speed on a phone44/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something patiënten — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Zorg voor een opvallende en directe call-to-action voor het maken van afspraken.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more afspraken — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Fysiotherapeut Amsterdam nodig?” (on /nl)
  • A concrete number, not an adjective — we found “20 jaar”, which points at it, but no actual number on the page we read (on /nl/team)
  • A price, or at least a from-figure — we found “plan”, which points at it, but no actual figure on the page we read (on /nl)
  • An easy way to get in touch — found: “form field on page” (on /nl/team)

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Sport Medisch Centrum Amsterdam — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Zorg voor een opvallende en directe call-to-action voor het maken van afspraken.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Fysiotherapie Amsterdam | SMC Amsterdam
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ervaar de beste fysiotherapie in Amsterdam. 50 specialisten staan voor je klaar. Maak vandaag nog een afspraak!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Professionele Fysiotherapie in Amsterdam

— or one of these —
- Jouw herstel begint hier
- Fysiotherapie op maat voor jou
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Sport Medisch Centrum Amsterdam",
  "url": "https://www.smcamsterdam.nl/nl",
  "description": "SMC Amsterdam biedt hoogwaardige fysiotherapie met een team van 50 gespecialiseerde therapeuten.",
  "telephone": "020 66 27 244",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Sportfysiotherapie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Manuele therapie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Revalidatie na operatie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Dry needling"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Fysiotherapie bij chronische pijn"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/nl3 H1s (should be 1)
/nl/afspraak-makenlooks healthy
/nl/teamlooks healthy
/nl/contactlooks healthy
/nl3 H1s (should be 1)
Walk me through the 3 fixes - free

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Action order

48-Hour Fix Plan

  • Zorg voor een opvallende en directe call-to-action voor het maken van afspraken.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest patiënten do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to maak een afspraak. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more afspraken

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Sport Medisch Centrum Amsterdam — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Sport Medisch Centrum Amsterdam — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Sport Medisch Centrum Amsterdam + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleSMC Amsterdam | Fysiotherapie Amsterdam | Fysio Amsterdam
Meta description195 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time803ms

Pages we checked

/nl
SMC Amsterdam | Fysiotherapie Amsterdam | Fysio Amsterdam
Read
/nl/afspraak-maken
Online intake inplannen - Sport Medisch Centrum Amsterdam
Read
/nl/team
Wij gaan verder dan fysiotherapie - Sport Medisch Centrum Amsterdam
Read
/nl/contact
Sport Medisch Centrum Amsterdam - Contact
Read
/nl
SMC Amsterdam | Fysiotherapie Amsterdam | Fysio Amsterdam
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 18 Sept 2026 — we re-run it fresh before we touch anything Sport Medisch Centrum Amsterdam · Grade B · 72/100
Done-for-you — €199 Walk me through the 3 fixes - free