Tsoden
Public audit for www.smit-cruyff.nl

What we found

Smit Cruyff is 2 fixes away from more orders.

Most of your page does its job. What is missing: AI assistants have nothing to read and Nothing describes you in search results. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The complete, prioritized plan to fix all 2 leaks above and win more orders — written for Smit Cruyff, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time474msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Smit Cruyff's live site.

25 pass 1 warn 14 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 25Needs fixing — 14Couldn’t read — 1
See the numbers
StateCountShare
On your page2563%
Missing1435%
Couldn’t read13%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 79
Reasons to believe you 23
Can people find you 81
Can AI assistants read it 33
Speed on a phone 78
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step79/100strong
Reasons to believe you23/100needs work
Can people find you81/100strong
Can AI assistants read it33/100needs work
Speed on a phone78/100strong
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something shoppers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

02

Nothing describes you in search results

Add a compelling meta description that highlights the expertise and product range of Smit Cruyff Sportspecialist.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more orders — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Populaire producten” (on /collection)
  • An obvious button that starts the thing — found: “Bestel met sale”
  • A concrete number, not an adjective — we found “80 jaar”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “€150”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Smit Cruyff — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

2. Nothing describes you in search results

Add a compelling meta description that highlights the expertise and product range of Smit Cruyff Sportspecialist.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Smit Cruyff Sportspecialist - Sportartikelen Online
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek de beste sportartikelen bij Smit Cruyff. Voor 16:00 besteld, morgen in huis! Gratis verzending vanaf €150.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Jouw Sportartikelen Specialist voor Voetbal en Meer

— or one of these —
- Topkwaliteit Sportkleding en Schoenen
- Vind Jouw Perfecte Sportuitrusting
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Shop Nu
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Smit Cruyff",
  "url": "https://www.smit-cruyff.nl/",
  "description": "Smit Cruyff biedt een breed assortiment aan sportartikelen met meer dan 80 jaar expertise.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Voetbalkleding en -schoenen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hockeyuitrusting"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Padel sportartikelen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Sneakers voor mannen en vrouwen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Sportkleding van topmerken"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Gratis verzending bij bestellingen boven €150"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at www.smit-cruyff.nl/llms.txt with this content.
# Smit Cruyff

> Ontdek de beste sportartikelen bij Smit Cruyff. Voor 16:00 besteld, morgen in huis! Gratis verzending vanaf €150.

## Services
- Voetbalkleding en -schoenen
- Hockeyuitrusting
- Padel sportartikelen
- Sneakers voor mannen en vrouwen
- Sportkleding van topmerken
- Gratis verzending bij bestellingen boven €150

## Links
- https://www.smit-cruyff.nl/

Page-by-page findings

PageWhat to fix
/no H1 heading
/servicelooks healthy
/service/aboutlooks healthy
/collectionlooks healthy
/service/payment-methodslooks healthy

Action order

48-Hour Fix Plan

  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Add a compelling meta description that highlights the expertise and product range of Smit Cruyff Sportspecialist.

Why it matters

The fastest shoppers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to place an order. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more orders

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Smit Cruyff — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Smit Cruyff — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Smit Cruyff + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleSmit Cruyff Sportspecialist - Smit Cruyff Sportspecialist
Meta description0 chars
H1 heading Found 4/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time474ms

Pages we checked

/
Smit Cruyff Sportspecialist - Smit Cruyff Sportspecialist
Read
/service
Klantenservice - Smit Cruyff Sportspecialist
Read
/service/about
Het verhaal van Smit Cruyff Sportspecialist | Over ons - Smit Cruyff
Read
/collection
Collectie - Smit Cruyff Sportspecialist
Read
/service/payment-methods
Betaalmethode | Smit Cruyff Sportspecialist - Smit Cruyff Sportspecial
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 2 Sept 2026 — we re-run it fresh when you order Smit Cruyff · Grade B · 84/100
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