Tsoden
Public audit for www.sobaka.ru

What we found

Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» is 4 fixes away from more newsletter signups and article engagement.

4 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no price anywhere on the page and Nothing on the page proves you’re a real business, plus 1 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The prioritized plan to fix all 4 leaks above and win more newsletter signups and article engagement is below — free, nothing to unlock.

Walk me through the 4 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time895msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид»'s live site.

16 pass 10 warn 14 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 16Needs fixing — 14Couldn’t read — 10
See the numbers
StateCountShare
On your page1640%
Missing1435%
Couldn’t read1025%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 64
Reasons to believe you 23
Can people find you 85
Can AI assistants read it 0
Speed on a phone 0
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step64/100close
Reasons to believe you23/100needs work
Can people find you85/100strong
Can AI assistants read it0/100needs work
Speed on a phone0/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something readers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No price anywhere on the page

Not applicable — Sobaka.ru is ad- and sponsorship-supported; instead, clarify value: 'Бесплатно. Без спама. Только о важном в Петербурге.'

03

Nothing on the page proves you’re a real business

Surface trust by adding a visible, concise privacy note near the signup: 'Мы уважаем вашу конфиденциальность. Отписаться можно за 1 клик.'

04

Nothing describes you in search results

Rewrite meta description to reflect editorial value and urgency — e.g., 'Собака.ru: актуальные истории о петербургских людях, моде, искусстве и городе. Подпишитесь на рассылку — не пропустите главные материалы недели.'

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more newsletter signups and article engagement — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Собака.ru — Журнал о людях в Петербурге”
  • An obvious button that starts the thing — found: “Купить”
  • A concrete number, not an adjective — found: “46%”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No price anywhere on the page

Not applicable — Sobaka.ru is ad- and sponsorship-supported; instead, clarify value: 'Бесплатно. Без спама. Только о важном в Петербурге.'

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Nothing on the page proves you’re a real business

Surface trust by adding a visible, concise privacy note near the signup: 'Мы уважаем вашу конфиденциальность. Отписаться можно за 1 клик.'

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

4. Nothing describes you in search results

Rewrite meta description to reflect editorial value and urgency — e.g., 'Собака.ru: актуальные истории о петербургских людях, моде, искусстве и городе. Подпишитесь на рассылку — не пропустите главные материалы недели.'

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Собака.ru — Городской журнал о жизни в Петербурге
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Собака.ru — актуальный городской журнал о людях, культуре и жизни в Петербурге. Узнавайте первыми — читайте, вдохновляйтесь, живите здесь.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Собака.ru — ваш гид по настоящей жизни в Петербурге

— or one of these —
- Собака.ru — журнал о тех, кто делает Петербург живым
- Собака.ru — не просто новости, а история города глазами его людей
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Читать журнал
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид»",
  "url": "https://www.sobaka.ru/",
  "description": "Собака.ru — независимый цифровой городской журнал, публикующий репортажи, интервью, гиды и аналитику о культурной, социальной и урбанистической жизни Санкт-Петербурга.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Городская журналистика: репортажи и расследования о Петербурге"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Культурные гиды: что смотреть, слушать, читать и посещать"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "«Что где есть»: авторские обзоры ресторанов, баров и кафе"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Проект «Новые имена»: поддержка локальных талантов в моде, искусстве и медицине"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Урбанистика и городская среда: аналитика, реставрации, транспорт, недвижимость"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Экология и здоровье: практические материалы о жизни без вреда для себя и города"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/specials/projectslooks healthy
/marketing/contacts/36699looks healthy
/citylooks healthy
/entertainmentlooks healthy
Walk me through the 4 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Not applicable — Sobaka.ru is ad- and sponsorship-supported; instead, clarify value: 'Бесплатно. Без спама. Только о важном в Петербурге.'
  • Surface trust by adding a visible, concise privacy note near the signup: 'Мы уважаем вашу конфиденциальность. Отписаться можно за 1 клик.'
  • Rewrite meta description to reflect editorial value and urgency — e.g., 'Собака.ru: актуальные истории о петербургских людях, моде, искусстве и городе. Подпишитесь на рассылку — не пропустите главные материалы недели.'

Why it matters

The fastest readers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to subscribe to the newsletter. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more newsletter signups and article engagement

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleСобака.ru — Журнал о людях в Петербурге
Meta description27 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time895ms

Pages we checked

/
Собака.ru — Журнал о людях в Петербурге
Read
/specials/projects
Спецпроекты | Спецпроекты | Санкт-Петербург | Sobaka.ru
Read
/marketing/contacts/36699
Контакты рекламного отдела "Собака.ru" | Sobaka.ru
Read
/city
Город | Санкт-Петербург | Sobaka.ru
Read
/entertainment
Развлечения | Санкт-Петербург | Sobaka.ru
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Sept 2026 — we re-run it fresh before we touch anything Мастерство, проверенное временем: Татьяна Горячева и команда «Диомид» · Grade C · 56/100
Done-for-you — €199 Walk me through the 4 fixes - free