Tsoden
Public audit for www.tpkk.nl

Fast revenue-leak triage

Kirsten Knetsch is 4 fixes away from more booked appointments.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The complete, prioritized plan to fix all 4 leaks above and win more booked appointments — written for Kirsten Knetsch, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time3887msSlower than the 2.5s target
Checks verified8/135 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Kirsten Knetsch's live site.

21 pass 6 warn 9 fail
Findability 100/100 good
AI & Answer Engines 67/100 needs work
Performance 33/100 critical
Security 54/100 critical
Conversion 55/100 needs work
Trust 0/100 critical

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.

02

Pricing or buying signal

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

03

Trust/legal signals

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

04

Fast initial response

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

Conversion evidence

How The Page Sells

3 of 8 of the buying-decision signals we could verify are on your site today. Only 3 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Met een lach, voor een lach”
  • Specific, quantified result — found: “57+”
  • Easy lead-capture path — found: “form field on page”

Highest-impact additions to sell more

  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for Kirsten Knetsch — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Pricing or buying signal

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Trust/legal signals

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

4. Fast initial response

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Tandartspraktijk Kirsten Knetsch - Uw lach is goud waard
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Persoonlijke tandzorg in Haarlem. Voor een stralende lach en optimale mondgezondheid. Maak vandaag nog een afspraak!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Persoonlijke tandzorg voor een stralende lach

— or one of these —
- Uw lach, onze passie
- Professionele zorg voor uw gebit
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Maak een afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Kirsten Knetsch",
  "url": "https://www.tpkk.nl/",
  "description": "Tandartspraktijk Kirsten Knetsch biedt persoonlijke en professionele tandheelkundige zorg in Haarlem.",
  "telephone": "023-5315157",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Preventieve mondzorg"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vullingen, kronen en bruggen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Wortelkanaalbehandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Tandvleesbehandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Implantaten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Orthodontie"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/5 H1s (should be 1)
/het-team2 H1s (should be 1)
/contact2 H1s (should be 1)
/over-de-praktijk2 H1s (should be 1)
/preventieve-mondzorg2 H1s (should be 1)

Action order

48-Hour Fix Plan

  • Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.
  • Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
  • Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Kirsten Knetsch — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Kirsten Knetsch — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Kirsten Knetsch + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleTandartspraktijk Kirsten Knetsch - Tandartspraktijk
Meta description146 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time3887ms

Pages we checked

/
Tandartspraktijk Kirsten Knetsch - Tandartspraktijk
Read
/het-team
Het team - Tandartspraktijk
Read
/contact
Contact - Tandartspraktijk
Read
/over-de-praktijk
Over de praktijk - Tandartspraktijk
Read
/preventieve-mondzorg
Preventieve mondzorg - Tandartspraktijk
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 16 Aug 2026 — we re-run it fresh when you order Kirsten Knetsch · Grade D · 52/100
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