Tsoden
Public audit for www.ursula.pro

What we found

«Урсула» на Кировградской, 4/2 is 4 fixes away from more new customers.

4 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no price anywhere on the page and AI assistants have nothing to read, plus 1 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The prioritized plan to fix all 4 leaks above and win more new customers is below — free, nothing to unlock.

Walk me through the 4 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time995msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against «Урсула» на Кировградской, 4/2's live site.

21 pass 7 warn 12 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 21Needs fixing — 12Couldn’t read — 7
See the numbers
StateCountShare
On your page2153%
Missing1230%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 80
Reasons to believe you 0
Can people find you 81
Can AI assistants read it 22
Speed on a phone 44
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step80/100strong
Reasons to believe you0/100needs work
Can people find you81/100strong
Can AI assistants read it22/100needs work
Speed on a phone44/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something customers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No price anywhere on the page

Show pricing or a "from…" anchor so customers can self-qualify before they reach out.

03

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

04

Nothing on the page proves you’re a real business

Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new customers — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Хирургическая стоматология в Екатеринбурге” (on /services/khirurgiya)
  • An obvious button that starts the thing — found: “Записаться на прием”
  • A concrete number, not an adjective — found: “10%”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for «Урсула» на Кировградской, 4/2 — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No price anywhere on the page

Show pricing or a "from…" anchor so customers can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

4. Nothing on the page proves you’re a real business

Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Стоматология Урсула в Екатеринбурге — 29 лет доверия
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Стоматология «Урсула» в Екатеринбурге: лечение, имплантация, протезирование и детская стоматология с гарантией комфорта и без боли. Запишитесь онлайн или по…
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Безболезненная стоматология в Екатеринбурге — 29 лет заботы о вашей улыбке

— or one of these —
- Стоматология «Урсула»: премиум-уход за зубами в Екатеринбурге с 1995 года
- Здоровые зубы без стресса — современная стоматология «Урсула» в Екатеринбурге
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Записаться онлайн
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "«Урсула» на Кировградской, 4/2",
  "url": "https://www.ursula.pro/",
  "description": "Сеть стоматологических клиник «Урсула» в Екатеринбурге предоставляет комплексные услуги: терапевтическую стоматологию, имплантацию, протезирование, детское лечение и ортодонтию с применением цифровых…",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Лечение зубов под микроскопом и без сверления (технология ICON)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Имплантация во сне и одномоментная имплантация"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Протезирование на имплантах и безметалловые виниры"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Детская стоматология с подготовкой и лечением во сне"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ортодонтия: брекет-системы и цифровое планирование"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Профессиональная гигиена и профилактика кариеса"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at www.ursula.pro/llms.txt with this content.
# «Урсула» на Кировградской, 4/2

> Стоматология «Урсула» в Екатеринбурге: лечение, имплантация, протезирование и детская стоматология с гарантией комфорта и без боли. Запишитесь онлайн или по…

## Services
- Лечение зубов под микроскопом и без сверления (технология ICON)
- Имплантация во сне и одномоментная имплантация
- Протезирование на имплантах и безметалловые виниры
- Детская стоматология с подготовкой и лечением во сне
- Ортодонтия: брекет-системы и цифровое планирование
- Профессиональная гигиена и профилактика кариеса

## Links
- https://www.ursula.pro/

Page-by-page findings

PageWhat to fix
/no H1 heading
/services/khirurgiyalooks healthy
/pricelooks healthy
/serviceslooks healthy
/services/terapiyalooks healthy
Walk me through the 4 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

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Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so customers can self-qualify before they reach out.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

Why it matters

The fastest customers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to get in touch. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new customers

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for «Урсула» на Кировградской, 4/2 — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for «Урсула» на Кировградской, 4/2 — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of «Урсула» на Кировградской, 4/2 + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleСтоматология Екатеринбург - стоматологическая клиника Урсула
Meta description211 chars
H1 heading Found 4/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time995ms

Pages we checked

/
Стоматология Екатеринбург - стоматологическая клиника Урсула
Read
/services/khirurgiya
Хирургическая стоматология | синус-лифтинг в Екатеринбурге, цена
Read
/price
Цены на услуги - стоматологическая клиника Урсула Екатеринбург - стома
Read
/services
Услуги в «Урсуле» Екатеринбург
Read
/services/terapiya
Лечение зубов в Екатеринбурге под микроскопом - цены в клинике Урсула
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 21 Sept 2026 — we re-run it fresh before we touch anything «Урсула» на Кировградской, 4/2 · Grade C · 63/100
Done-for-you — €199 Walk me through the 4 fixes - free