Tsoden
Public audit for www.wagamama.nl

Fast revenue-leak triage

www.wagamama.nl is 7 fixes away from more table reservations.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks3/8 selling signals live5/13 checks passed

The complete, prioritized plan to fix all 7 leaks above and win more table reservations — written for www.wagamama.nl, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time3365msSlower than the 2.5s target
Checks verified5/138 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against www.wagamama.nl's live site.

13 pass 8 warn 15 fail

Findability

8/11 pass · 73/100
Page title
4 chars
Warning
Meta description
134 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:2 H2:8 H3:4
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
nl
Pass
Image alt text
8/30 missing alt
Issue
Content depth
227 words
Issue
XML sitemap
found
Pass
robots.txt
missing
Issue

AI & Answer Engines

0/5 pass · 0/100
Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
2/4 tags
Issue
Twitter / X card
missing
Issue
llms.txt (AI summary)
missing
Issue

Performance

1/3 pass · 22/100
Server response time
3,365 ms
Issue
HTML page weight
315.6 KB
Warning
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
3 blocking / 8 scripts
Issue
Browser caching
no cache-control
Warning

Security

2/2 pass · 54/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

2/4 pass · 55/100
Clear value proposition
found: “niet in nederland?”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “form field on page”
Pass
Visible pricing signal
not found
Issue

Trust

0/3 pass · 0/100
Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Warning
Analytics installed
none detected
Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something guests — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.

02

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

Pricing or buying signal

Show pricing or a "from…" anchor so guests can self-qualify before they reach out.

04

Trust/legal signals

Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.

05

Clear page title

Put what you do (and where) in the page title so your search result wins the click from guests.

06

Fast initial response

Speed up the homepage — most guests arrive on a phone, and a slow first load loses them before the page shows.

07

Robots file present

Publish /robots.txt with a sitemap reference and no accidental blocking.

Conversion evidence

How The Page Sells

3 of 8 of the buying-decision signals we could verify are on your site today. Only 3 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more table reservations — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “niet in nederland?”
  • Specific, quantified result — found: “62 m” (on /take-away)
  • Easy lead-capture path — found: “form field on page” (on /contact)

Highest-impact additions to sell more

  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for www.wagamama.nl — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. Pricing or buying signal

Show pricing or a "from…" anchor so guests can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. Trust/legal signals

Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

5. Clear page title

Put what you do (and where) in the page title so your search result wins the click from guests.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

6. Fast initial response

Speed up the homepage — most guests arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

7. Robots file present

Publish /robots.txt with a sitemap reference and no accidental blocking.

  1. Publish /robots.txt that allows crawling and points to your sitemap.
  2. Double-check you are not accidentally Disallow-ing the whole site.
  3. Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Heerlijk Aziatisch Eten in Nederland
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Geniet van authentieke Japanse smaken bij Wagamama. Bestel nu en ervaar de vreugde van positief eten!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Ontdek de smaken van Japan bij Wagamama

— or one of these —
- Proef de authentieke Japanse keuken
- Verwen jezelf met onze Aziatische gerechten
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Bestel nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "www.wagamama.nl",
  "url": "https://www.wagamama.nl/",
  "description": "Wagamama biedt een unieke eetervaring met Aziatische gerechten geïnspireerd door Japan.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vers afhalen en bezorgen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Groepsreserveringen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Diverse vegan opties"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Authentieke Japanse gerechten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Seizoensgebonden menu's"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at www.wagamama.nl/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://www.wagamama.nl/sitemap.xml

Page-by-page findings

PageWhat to fix
/2 H1s (should be 1)
/contact2 H1s (should be 1)
/onze-gerechten2 H1s (should be 1)
/restaurants2 H1s (should be 1)
/take-away5 H1s (should be 1)

Action order

48-Hour Fix Plan

  • Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so guests can self-qualify before they reach out.
  • Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Put what you do (and where) in the page title so your search result wins the click from guests.

Why it matters

The fastest guests do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to reserve a table. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more table reservations

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for www.wagamama.nl — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for www.wagamama.nl — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of www.wagamama.nl + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

Titlehome
Meta description134 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Found
llms.txt (AI) Missing
Response time3365ms

Pages we checked

/
home
Read
/contact
contact
Read
/onze-gerechten
menu
Read
/restaurants
restaurants
Read
/take-away
takeaway + delivery
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order www.wagamama.nl · Grade F · 31/100
Done-for-you — €199 Book a free 30-min call