01
No price anywhere on the page
Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
What we found
Народная is 1 fix away from more booked appointments.
Most of your page does its job. What is missing: no price anywhere on the page. That is a text change, not a redesign.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots
Questions about this audit? Reply to the email or write to us — a human answers same day.
1 fixable leak
The complete, prioritized plan to fix the leak above and win more booked appointments — written for Народная, delivered instantly.
What buyers and AI/search engines see right now
Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time840msUnder the 2.5s target
Checks verified11/132 need fixing
Diagnostics
What we checked, and what we found
40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Народная's live site.
24 pass
5 warn
11 fail
Of the 40 checks we ran on your page
Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.
Fine as-is — 24Needs fixing — 11Couldn’t read — 5
See the numbers
| State | Count | Share |
|---|---|---|
| On your page | 24 | 60% |
| Missing | 11 | 28% |
| Couldn’t read | 5 | 13% |
Where your page is strong, and where it isn’t
Each area is scored 0–100 against what a customer needs to find before they act.
strong (75+)close (50–74)needs work (under 50)
See the numbers
| Part of your page | Score | How that reads |
|---|---|---|
| Can they take the next step | 64/100 | close |
| Reasons to believe you | 23/100 | needs work |
| Can people find you | 73/100 | close |
| Can AI assistants read it | 67/100 | close |
| Speed on a phone | 33/100 | needs work |
| A safe, trusted connection | 85/100 | strong |
Conversion
3/5 pass · 64/100Clear value proposition
found: “Аптека Народная”
Pass
Primary call-to-action
found: “Получить код Ожидайте...”
Pass
Easy contact / booking
found: “form field on page”
Pass
Visible pricing signal
not found
Issue
A clear way to start a conversation
not found
Issue
Trust
2/7 pass · 23/100Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
privacy + terms
Pass
Analytics installed
none detected
Issue
Proof of work: cases, portfolio or client stories
not found
Issue
Who's behind the company
found: “о нас”
Pass
Security & compliance signals
not found
Issue
Findability
9/10 pass · 73/100Page title
100 chars
Warning
Meta description
181 chars
Warning
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:10 H3:18
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
ru
Pass
Image alt text
30/82 missing alt
Issue
Content depth
1,559 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass
AI & Answer Engines
3/5 pass · 67/100Structured data (Schema.org)
pharmacy
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue
Performance
2/3 pass · 33/100Server response time
840 ms
Warning
HTML page weight
307.4 KB
Warning
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
5 blocking / 17 scripts
Issue
Browser caching
cache-control set
Pass
Security
5/5 pass · 85/100HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
set
Pass
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
clean
Pass
Priorities
Fix these first
Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
What we read on your page
What a customer finds — and doesn’t
5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Already on your page
- A headline that says what you do — found: “Аптека Народная”
- An obvious button that starts the thing — found: “Получить код Ожидайте...”
- A concrete number, not an adjective — found: “10%”
- An easy way to get in touch — found: “form field on page”
- Answers to the questions people ask before buying — found: “Мы правильно определили ваш город?”
What to add, in order of impact
- Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
- Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
Deliverable
The full write-up is ready
We've already done the full work-up for Народная — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step plan for the issue we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
Complete fix plan (every issue, step by step)
1. No price anywhere on the page
Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
- Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
- If pricing is bespoke, give a starting price or a typical range.
- Pair each price with what's included so it reads as value, not cost.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Аптека Народная – Лекарства по низким ценам
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Купите лекарства, витамины и БАДы в Аптеке Народная. Доступные цены и удобный заказ в ДНР и ЛНР.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Аптека Народная – Ваш надежный источник лекарств — or one of these — - Качественные лекарства по доступным ценам - Ваше здоровье – наша забота
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Купить сейчас
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Народная",
"url": "https://xn--80aaaatd9azacifru6q.xn--p1ai/",
"description": "Аптека Народная предлагает широкий ассортимент лекарств и медицинских товаров с доставкой и самовывозом.",
"telephone": "+7 (949) 378-68-00",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Продажа лекарственных препаратов"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Витамины и БАДы"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Товары для мамы и малыша"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Медицинская техника"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Гигиенические и косметические товары"
}
}
]
}
</script>Page-by-page findings
| Page | What to fix |
|---|---|
| / | looks healthy |
| /product/pasta-cinkovaia-10-40ml-tuba-r | looks healthy |
| /product/valsartangidroxlortiaz-tab80125mg-n90-r | looks healthy |
| /product/roksikids-mini-kovriki-safari-n10-askolziashh-dvannoi-r | looks healthy |
| /product/meksikor-kaps-100mg-n30-r | looks healthy |
Action order
48-Hour Fix Plan
- Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
Why it matters
The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more booked appointments
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for Народная — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for Народная — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of Народная + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
The exact wording we found
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleАптека Народная – Интернет-аптека в ДНР и ЛНР. Купить лекарства по низким ценам в Донецке и Луганске
Meta description181 chars
H1 heading Found 5/5
Structured data Found
Crawl & AI files
robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time840ms
Pages we checked
/
Аптека Народная – Интернет-аптека в ДНР и ЛНР. Купить лекарства по низ
/product/pasta-cinkovaia-10-40ml-tuba-r
Купить Паста цинковая 10% 40мл туба по цене от 50 руб. в интернет-апте
/product/valsartangidroxlortiaz-tab80125mg-n90-r
Купить Валсартан+Гидрохлортиаз. таб.80/12.5мг N90 по цене от 860 руб.
/product/roksikids-mini-kovriki-safari-n10-askolziashh-dvannoi-r
Купить РоксиКидс Мини-коврики Safari N10 а/скользящ. д/ванной по цене
/product/meksikor-kaps-100mg-n30-r
Купить Мексикор капс. 100мг N30 по цене от 220 руб. в интернет-аптеке
Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
Curious how a competitor scores?
Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.
Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.